modern business IT.advisor
800 Bay Area Based Small to Medium Businesses Subscribe and Read our Monthly Printed and Digital Newsletter, filled with Insider Tips to Make Your Office Run Faster, Easier, More Securely & Profitably. Get it HERE.
October 2020 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Employees Are Letting Hackers Into Your Network ... What You Can Do To Stop It
PAGE 2: If You Are Considering Cloud Computing, DON’T, Until You Read This
PAGE 3: The Leader’s Most Important Job
A note from our president on this month's issue:
Subject: Hackers and your employees
Hackers #1 goal: to fool your employees.
Get them to click on a link or download unapproved software, then sit back while your employees cause chaos.
But you can stop it.
Let us show you the way!
September 2020 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Why Your Business Is The PERFECT Target For Hackers ...
PAGE 2: Free Cyber Security Audit Will Reveal Where Your Computer Network Is Exposed And How To Protect Your Company Now
PAGE 3: Make An Impact
A note from our president on this month's issue:
3 reasons cybercriminals love businesses like yours
Why do cyber crooks love small businesses like yours?
Looking at the patterns in the Bay Area, I have narrowed it down to 3 major reasons … and one simple way to defend yourself.
Protection is easier than you think! Read about the top 3 reasons HERE.
August 2020 “modern business IT.advisor”
This month's issue covers:
PAGE 1: The #1 Mistake Companies Make With Their IT
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Computer Systems
PAGE 3: The Rest Is My Job
A note from our president on this month's issue:
Subject: “Just not worth it”
It’s the cardinal sin of IT security. Yet so many businesses succumb to the temptation. Avoid this mistake, or your business could pay the ultimate price.
Save yourself regrets!
July 2020 “modern business IT.advisor”
This month's issue covers:
PAGE 1: 3 Critical Cyber Security Protections EVERY Business Must Have In Place NOW To Avoid Being Hacked
PAGE 2: The Business Owner's Guide To IT Support Services And Fees
PAGE 2: Building Confidence As A Business Leader
A note from our president on this month's issue:
Subject: Change is your only security constant
“You’re only as good as your last picture.”—Barbara Stanwyck, Hollywood actress
The same is true of your IT security. Investing in great cybersecurity once isn’t enough. Staying current with the fast-changing digital world is what matters.
Here's how
Keep it fresh!
June 2020 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Making This One Mistake With Your Network Can DESTROY Your Business
PAGE 2: 12 Little-Known Facts Every Business Owner Must Know About Data Backup, Security And Disaster Recovery
A note from our president on this month's issue:
Subject: Your business on the line
Reactive IT support used to be the norm. Something went wrong then they tried to fix it.
But in a world of constant security threats you need to be ahead of the game, protecting your data, network and customer's information BEFORE they are attacked (hackers) or suffer an outage (power, natural disasters).
Here's how
Keep your business working!
May 2020 “modern business IT.advisor”
This month's issue covers:
PAGE 1: 3 Ways To Stop Cybercriminals Cold In Today’s Crazy Times
PAGE 2: If You Are Considering Cloud Computing For Your Company, DON’T, Until You Read This …
PAGE 3: How To Deal With Increasing Customer Expectations
A note from our president on this month's issue:
Subject: Vulnerable
How can you identify your company’s vulnerabilities BEFORE they become vulnerabilities?
Don’t wait for problems to appear. Take the proactive approach.
Don’t wait for the crisis. It could save your business!
Read my note on this here.
April 2020 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Your #1 Threat Of Being Hacked Is INSIDE Your Own Organization
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Company Systems
PAGE 3: Anticipating Customer Needs
A note from our president on this month's issue:
Subject: It’s all about the people
our #1 security risk?
For most small businesses it’s your employees, simply because they don’t know how to spot and guard against threats.
Fortunately, they can become your biggest asset with these 3 steps.
Security begins at home!
March 2020 “modern business IT.advisor”
This month's issue covers:
PAGE 1: 5 Signs You’re About To Get Hacked — And What You Can Do To Prevent It
PAGE 2: Free Cyber Security Audit Will Reveal Where Your Computer Network Is Exposed And How To Protect Your Company Now
PAGE 3: Who Is Responsible For Your Corporate Culture?
PAGE 4: Don’t Make This Critical Mistake In Your Business
A note from our president on this month's issue:
Subject: 5 No-No's esp. when working from home (WFH)
With so many small businesses to choose from, and now many working from home due to Covid-19, why would a hacker go for yours?
They're looking for vulnerable targets, especially now, with many using home networks. And if you have any of these bad habits you could be top of the list.
Time to clean up your act!
February 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: If You Think Your Business Is Too Small To Be Hacked ... You’re A Cybercriminal’s #1 Target
PAGE 2: The Business Owner’s Guide To IT Support Services And Fees
PAGE 2:3 Reasons Why Recessions Are Awesome For Great Companies
A note from our president on this month's issue:
Subject: The easiest target
Is good IT security a priority for your firm?
Honestly? I keep asking our clients this basic question. SMB’s are considered “the easiest target” in the hacking world.
Your business is more vulnerable than you think, so give it the protection it needs.
Don’t be left with regrets!
December 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Cybercriminals Are Taking Aim At Your Business … Is Your Network Protected?
PAGE 1: The 7 Most Critical IT Security Protections Every Business Must Have In Place Now To Protect Themselves
PAGE 2: What a Football Coach Can Teach You About Getting Better
A note from our president on this month's issue:
Subject: You have the power
Why do cybercriminals target small businesses like yours?
Because they’re vulnerable.
But you won’t be – not if you follow some simple advice.
You have the power!
November 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Security Awareness Training Is Now Part Of Your totalCARE IT At No Extra Cost
PAGE 1: 4 Things You Should Absolutely Demand From Your IT Services Firm
PAGE 2: Help Us Out And We'll Give You A Brand New Kindle Fire For Your Trouble
A note from our president on this month's issue:
Subject: 4 Things You Should Absolutely Demand From Your IT Services Firm.
In our November's meetings with our clients and our monthly educational webinar, we made a major announcement and covered an important issue affecting all small to medium businesses.
Announcement: Security Awareness Training Is Now Part Of Your totalCARE IT At No Extra Cost. The training used to be exclusively offered to our clients with Secure360. Not anymore. Security is part of our DNA and will be offered as a standard service to our clients. Such a unique approach to IT earned us an award from CRM 250 MSP Pioneers.
We also discussed: 4 Things You Should Absolutely Demand From Your IT Services Firm. Which means ensuring your IT services provider helps with these 4 crucial areas.
Get the support your business deserves!
October 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: 3 Ways To Prevent Your Employees From Leaking Confidential Information
PAGE 2: Free Cyber Security Audit Will Reveal Where Your Computer Network Is Exposed And How To Protect Your Company Now | 2
PAGE 3: The Power Of Punctuality
A note from our president on this month's issue:
Subject: Will your employees bring down your business?
So this is what we have observed with some of our own clients, which is currently a trend in all small to medium businesses: Your employees are putting your business at serious risk.
Their lax practices can expose you to all sorts of damaging cyberattacks.
What can you do about it? Find out with our top 3 security tips .
A safer future starts here!
September 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Top 4 Strategies I Learned From Daymond John To Improve Leadership And Grow My Business
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Computer Systems
PAGE 2: Confidence
A note from our president on this month's issue:
Subject: IT leadership and success formula from a Shark
How can you improve your business? How about us, at TruAdvantage? How can we improve our business and IT leadership?
I’m always on the lookout for proven success strategies. So when I heard multimillionaire entrepreneur and Shark Tank legend Daymond John reveal what worked for him I took note.
And I’m sharing his insights with you. This stuff is priceless!
August 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: 3 IT Investments You Should NEVER Skimp On
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Computer Systems
PAGE 2: 4 Reasons CEOs Should Plan For Failure And Encourage Risk-Taking
A note from our president on this month's issue:
Subject: You always pay more in the long run
This could be the most expensive mistake of your career.
Crimping investment in these 3 key IT areas may seem a good money-saving idea … at first. But you’ll pay far more for it later, one way or another.
Invest wisely – it’s much cheaper!
July 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Security Awareness Training Is Now Part Of Your Managed IT At No Extra Cost
PAGE 1: What Is Managed IT Services And Why Should You Demand It From Your IT Services Company?
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Company Systems
A note from our president on this month's issue:
Subject: Prevention is better than cure
“If it ain’t broke, don’t fix it.”
Sounds like a sensible adage, right?
But here’s another: “Prevention is better than cure.”
When it comes to your IT network, it’s a lot easier and cheaper to prevent a crisis than fix one afterwards … Read the story HERE.
It could save your business!
June 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Top 3 Leadership Strategies I Learned From Peyton Manning
PAGE 2: 12 Little-Known Facts Every Business Owner Must Know About Data Backup And Disaster Recovery |
PAGE 3: The Questions Entrepreneurs Need To Ask To Succeed
A note from our president on this month's issue:
Subject: Peyton Manning and your business
Here are the top 3 leadership strategies I learned from football icon Peyton Manning, with tips on how to implement them in your life and business.
This stuff is gold!
May 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Are YOU Prepared For The End Of Windows 7?
PAGE 1: If You Are Considering Cloud Computing, DON'T, Until You Read This
PAGE 2: Expect, Inspect, Correct
A note from our president on this month's issue:
Subject: Ready for the end of Windows 7?
The time has come.
Microsoft has said it won't support Windows 7 after January 2020 - which leaves millions of businesses with some big decisions. It also leaves millions of businesses vulnerable to crashes and hacking attacks.
So if you value your privacy, data and sanity, make sure you know what to do, while you still have time.
Make sure you're ready!
April 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Security Awareness Training Is Now Part Of Your Managed IT At No Extra Cost
PAGE 1: What Is Managed IT Services And Why Should You Demand It From Your IT Services Company?
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company's Critical Data And Company Systems
A note from our president on this month's issue:
Subject: Prevention is better than cure
"If it ain't broke, don't fix it."
Sounds like a sensible adage, right?
But here's another: "Prevention is better than cure."
When it comes to your IT network, it's a lot easier and cheaper to prevent a crisis than fix one afterwards ... Read the story HERE.
It could save your business!
March 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Sneaky Ways Cybercriminals Access Your Network - And What You Can Do To Prevent It TODAY
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company's Critical Data And Company Systems
PAGE 3: The Self-Made Myth
A note from our president on this month's issue:
Subject: Employee mistakes that could kill your company
You may not want to hear it, but most cyberattacks occur because employees simply don't know better.
If staff were better versed in how to protect themselves and their companies, many of the data breaches - and the billions of dollars lost as a result - couldn't happen.
And it's a problem that's pretty easy to prevent.
True security awaits!
February 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Why Your Business Is The PERFECT Target For Hackers
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Company Systems
PAGE 3: When Service Becomes A Disservice
A note from our president on this month's issue:
Subject: Hope is not a strategy
In today’s digital world, you can’t afford to leave your cybersecurity to a subpar antivirus and some wishful thinking.
What does it take to stay truly protected? The answers are all here. It’s easier than you think!
January 2019 “modern business IT.advisor”
This month's issue covers:
PAGE 1: 3 Tips I learned From Robert Herjavec To Grow Our Business
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Company Systems
PAGE 3: The Most Effective Closing Technique
A note from our president on this month's issue:
Subject: From humble beginnings to multimillionaire
Last year, I had the honor of attending and meeting with Robert Herjavec in Nashville. From humble beginnings in the former Yugoslavia to a long list of multimillion-dollar business ventures.
Learn the top 3 lessons that transformed Shark Tank’s Robert Herjavec into one of the most shrewd and successful businesspeople of our time.
View my notes HERE.
December 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: 3 Fatal Errors You’re Making By Hiring The Cheapest Computer Support Company
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Company Systems
PAGE 3: 90 Ways to Be Better
A note from our president on this month's issue:
Don’t skimp, not on this
Technology is king.
It’s what powers small and midsized businesses like yours – driving your administration, sales, client servicing and, ultimately, your profitability.
So if you want it to keep working for you, there are 2 technology areas you absolutely must not skimp on.
Your success depends on it!
Find out how here.
November 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Is Your Cyber Security Protection Up To Date?
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company's Critical Data And Company Systems
PAGE 3: Set The Right Priorities With This Formula You Learned In Econ 101
A note from our president on this month's issue:
Lock that door!
Digital theft has now overtaken physical theft as the biggest threat to small businesses.
But you can protect your all of your important digital assets, clients and financial data with just a few straightforward changes.
Find out how here.
October 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Could You Afford This $2.6 Million Mistake?
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Company Systems
PAGE 3: 4 Lessons From The Coach’s Playbook
A note from our president on this month's issue:
Ransomware virus that crippled a city
If it happened to Atlanta, it could happen to you.
In late March, the IT networks of this $371 billion city economy were crippled by the SAMSAM ransomware virus. And similar attacks have devastated hundreds of other organizations.
But protecting yourself isn’t that hard – if you know what to do.
Don’t be another ransomware statistic!
September 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: 4 Questions You Should Ask Any IT “Expert” Before Letting Them Touch Your Network
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Company Systems
PAGE 3: The Power of Connection
A note from our president on this month's issue:
Subject: Don’t short-change your IT
Separate the wheat from the chaff.
When it comes to IT support, you can’t afford to put your trust in a cut-rate, shoddy service. But how do you know if your provider is up to the task?
Find out in our latest post.
Your business depends on it!
August 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Employees Keeping Your Data Safe? Don't Count On It
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company's Critical Data And Company Systems
PAGE 3: 8 Tendencies Of Bad Decision Makers
A note from our president on this month's issue:
Subject: Are your employees exposing you?
We get this question a lot. Your firm's biggest security threat?
No, it's not some team of high-tech cybercriminals. It's your employees.
Take a look at our latest post to see how they could be putting your business at serious risk.
Beware the danger within!
July 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: The Top 4 Ways Hackers Will Attack Your Network
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Company Systems
PAGE 3: Leadership Is Lacking
A note from our president on this month's issue:
This is what matters
Like most businesses, your priorities are probably driving growth, hiring good staff, organizing your marketing …
But do you give more than a passing thought to the security of the computer networks these activities depend on?
If not, a disaster is just waiting to happen.
Focus on what matters, before it’s too late!
June 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: 3 Deadly Mistakes You’re Making By Being Cheap With Technology
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Systems
PAGE 3: 3 Questions No Leader Should Ever Ask
A note from our president on this month's issue:
Take advantage of the tech transformation
Powerful tech has transformed the commerce landscape.
The opportunities are unprecedented … provided you’re properly equipped.
So make sure you don’t skimp on these crucial parts of your business.
Don’t sell yourself short!
May 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: The Shocking Truth Behind Cybercrime Threats
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company’s Critical Data And Company Systems
PAGE 3: Don’t Let Fear Destroy Your Business
A note from our president on this month's issue: It’s a question of when, not if
Odds are hackers will come for your data. Question is, when and how?
You may not be able to foresee the future, but you can prepare for it – as our latest blog post explains.
To your best defense!
April 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Don't Ever Let Your IT Company Do This To Your Computer Network
PAGE 2: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company's Critical Data And Computer Systems
PAGE 3: 19 Ways To Live Well And Sanely In Crazy Times
A note from our president on this month's issue: The worst piece of advice for your company's IT
"If it ain't broke, don't fix it."
Makes sense, right?
Except taking that approach to managing your IT network can leave your business in a world of trouble, as explained in our latest article.
Stay on top of problems!
March 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: How Will Your Employees Invite Hackers Into Your Network?
PAGE 2: Company Systems
PAGE 3: Cash In On Your Million-Dollar Idea
A note from our President on this month’s issue: 60% of the time it’s your employees’ fault
Did you know hackers don’t usually have to hack into anything when attacking small- to mid-sized businesses like yours? Instead, about 60% of the time an unwitting employee simply leaves the digital front door wide open.
How can you stop this?
Find out here.
Simple steps count!
February 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: WARNING: Your Business Is More Likely To Be The Victim Of Cybercrime NOW Than Ever Before…Take These Steps Today So You Don’t Get Hacked!
PAGE 2: FREE Report: The 7 Most Critical IT Security Protections Every Business Must Have In Place Now To Protect Themselves From Cybercrime, Data Breaches And Hacker Attacks
PAGE 3: The Process
A note from our President on this month’s issue:
Forget the high-profile cases like Virgin America or J.P. Morgan. Hackers are actually more likely to target small and mid-sized businesses. That’s right – attacks on companies like yours now make up over 70% of all data breaches.
What can you do about it? Find out here. Don’t let them mess with the little guy!
January 2018 “modern business IT.advisor”
This month's issue covers:
PAGE 1: Do You Really Want The Cheapest Computer Technician Working On Your Company's Network?
PAGE 2: Free Report Download: The Business Owner's Guide To IT Support Services And Fees
PAGE 3: The No. 1 Most Important Word In Business, Which You Rarely Hear
December Newsletter
This month's issue covers:
PAGE 1: Cybercriminals Confess - The Top 5 Tricks, Sneaky Schemes And Gimmicks They Use To Hack Your Computer Network
PAGE 2: Free Report: What Every Small-Business Owner Must Know About Protecting And Preserving Their Company's Critical Data And Company Systems.
PAGE 4: 5 Ways To Handle Bad News In The Workplace And Move On
