At TruAdvantage, we hold the belief that thought leadership extends beyond a mere marketing tactic; it embodies a sense of responsibility. We wholeheartedly embrace our work and willingly share our thoughts and ideas on significant trends, emerging technologies, and security concerns. Our aim is to ensure that you derive the utmost value from our wealth of experience.

On this page, you will discover exclusive content crafted by our team members. These individuals are not only talented but also possess diverse backgrounds, extensive industry expertise, and a fervor for insightful and forward-thinking approaches. It is our sincere hope that you find this content immensely valuable, and we eagerly look forward to engaging with you and learning about your own perspectives.

Our FEBRUARY 2024 "Security Newsletter" is Published

https://youtu.be/a8UCvzjNKq8     Valentine’s Day has come and gone, but romance scams don’t stop after February 14th! Every month, we highlight real examples of Security Threats and Scam Stories that are experienced by Bay Area …

How “Cheaper” IT Providers Sneak In Expensive Hidden Costs

    https://youtu.be/bxJwN_Xyf7A?si=1j9Yzkkw0Z5VVV-q Is your company looking to hire an IT firm? Unfortunately, unless you’re tech-savvy or experienced with IT contracts, there can be hidden costs that you wouldn’t expect or know to look for. …

TruAdvantage Supports Dana-Farber Cancer Institute

This quarter, TruAdvantage came together to make a difference in the fight against cancer by supporting the Dana-Farber Cancer Institute. As part of our ongoing commitment to giving back to the community ...

Our February 2024 "Modern Business IT.Advisor" is Printed and Published

  https://youtu.be/GORHN5o40Co   Surviving business disruptions: The power of a good BCP In our FEBRUARY meetings with our clients and educational webinars with our prospects, here is the story we have been addressing. Does it …

5 New Cybersecurity Threats You Need To Be Very Prepared For This Year

  https://youtu.be/HPQflQhrR0k     The year of 2023 marked a significant turning point for cyber-attacks with the introduction and wide proliferation of AI (artificial intelligence), now in the hands of people who wish to do …

Our JANUARY 2024 "Security Newsletter" is Published

  https://youtu.be/0qA_LrYmXAo     Do you know 80% of phishing sites now target mobile devices? Every month, we highlight real examples of Security Threats and Scam Stories that are experienced by organizations in the Bay …

Your 15-Step IT Profitability Road Map For 2024

  https://youtu.be/ZQSSmazoad4   If you’re hoping to cut costs and boost profitability in 2024 without compromising productivity or efficiency, assessing the technology you use in day-to-day operations is one of the first areas in your …

Our January 2024 "Modern Business IT.Advisor" is Printed and Published

  https://youtu.be/e5jWfLhNtRs?si=hLFqRkWD2WvgeCV8 Why Recognition Matters: The Data Behind Appreciation   In our JANUARY meetings with our clients and educational webinars with our prospects, here is the story we have been addressing. Does it apply to …

Part 2 Of 2 - How IT Support Companies Charge For Their Services

https://youtu.be/XjZe-wSULug   Continuing on from our previous blog post, we’re answering one of the most common questions we get from new prospective clients: “What do you charge for your IT services?”   In the last …