At TruAdvantage, we hold the belief that thought leadership extends beyond a mere marketing tactic; it embodies a sense of responsibility. We wholeheartedly embrace our work and willingly share our thoughts and ideas on significant trends, emerging technologies, and security concerns. Our aim is to ensure that you derive the utmost value from our wealth of experience.
On this page, you will discover exclusive content crafted by our team members. These individuals are not only talented but also possess diverse backgrounds, extensive industry expertise, and a fervor for insightful and forward-thinking approaches. It is our sincere hope that you find this content immensely valuable, and we eagerly look forward to engaging with you and learning about your own perspectives.
The Kimsuky Threat: Understanding the Rise of Sophisticated Cyberattacks
The recent actions of hackers underline the need to be more proactive with cybersecurity. The Kimsuky cybercrime group has been using advanced malware, known as RandomQuery, to gather intelligence and extract sensitive ...
Use Analytics to Optimize Your Business Marketing and Sales Strategy
Analytics tell a story about your business’s current and past success. But how do you translate analytics into a narrative that helps you make marketing and sales decisions? Using analytics to optimize ...
Google’s Bug Bounty Program: A Step Towards Safer Apps
In 2021, Google paid $8.7 million to researchers to find security vulnerabilities in its products and services. The year after that, the tech giant gave out $12 million. Since it launched its ...
Transforming Business with Emerging Technologies
Navigating the vast ocean of business is no easy task. The helm of your ship is in your hands, and you have the power to steer your company toward uncharted territories. The ...
The Power of Data Visualization: Tips for Presenting Complex Data for Better Decision-Making
Data visualization is both a tool and an art that businesses can use to communicate goals, analytics, and other information in a simple but optical presentation. Humans naturally seek patterns within data ...
Unlocking Efficiency and Optimization: Exploring CMMS
Running a business means looking after all your assets, from your property and equipment to your inventory. A good way to do this is by using CMMS software. CMMS stands for Computerized ...
Recovering Trust: Meta’s Refund Initiatives for Advertising Glitch Provide Relief to Affected Advertisers
Imagine putting money into an ad plan and having a tech issue cause costs to skyrocket. This issue hit many businesses when Meta Platforms, the owner of Facebook and Instagram, faced a ...
Understanding and Mitigating Brute-Force Attacks
Recently, a team of researchers from Zhejiang University and Tencent Labs uncovered a new type of cyberattack, termed "BrutePrint." This approach targets the fingerprint authentication commonly found on today's smartphones. This is ...
Embracing Password Passkeys: Strengthening Business Security in the Password-less Era
Passwords protect our privacy but don't offer the most convenient experience. Tech giants like Apple, Google, and Microsoft show that there's a better alternative: passkeys. They are a different form of login ...
