At TruAdvantage, we hold the belief that thought leadership extends beyond a mere marketing tactic; it embodies a sense of responsibility. We wholeheartedly embrace our work and willingly share our thoughts and ideas on significant trends, emerging technologies, and security concerns. Our aim is to ensure that you derive the utmost value from our wealth of experience.

On this page, you will discover exclusive content crafted by our team members. These individuals are not only talented but also possess diverse backgrounds, extensive industry expertise, and a fervor for insightful and forward-thinking approaches. It is our sincere hope that you find this content immensely valuable, and we eagerly look forward to engaging with you and learning about your own perspectives.

Our FEBRUARY 2024 "Security Newsletter" is Published

    Valentine’s Day has come and gone, but romance scams don’t stop after February 14th! Every month, we highlight real examples of Security Threats and Scam Stories that are experienced by Bay Area organizations and submitted to our security ...

How “Cheaper” IT Providers Sneak In Expensive Hidden Costs

    Is your company looking to hire an IT firm? Unfortunately, unless you’re tech-savvy or experienced with IT contracts, there can be hidden costs that you wouldn’t expect or know to ...

Our February 2024 "Modern Business IT.Advisor" is Printed and Published

    Surviving business disruptions: The power of a good BCP In our FEBRUARY meetings with our clients and educational webinars with our prospects, here is the story we have been ...

5 New Cybersecurity Threats You Need To Be Very Prepared For This Year

    The year of 2023 marked a significant turning point for cyber-attacks with the introduction and wide proliferation of AI (artificial intelligence), now in the hands of people who wish ...

Our JANUARY 2024 "Security Newsletter" is Published

      Do you know 80% of phishing sites now target mobile devices? Every month, we highlight real examples of Security Threats and Scam Stories that are experienced by organizations in the Bay Area and are submitted to our ...

Your 15-Step IT Profitability Road Map For 2024

  If you’re hoping to cut costs and boost profitability in 2024 without compromising productivity or efficiency, assessing the technology you use in day-to-day operations is one of the first areas ...

Our January 2024 "Modern Business IT.Advisor" is Printed and Published

  Why Recognition Matters: The Data Behind Appreciation   In our JANUARY meetings with our clients and educational webinars with our ...

Part 2 Of 2 - How IT Support Companies Charge For Their Services

  Continuing on from our previous blog post, we’re answering one of the most common questions we get from new prospective clients: “What do you charge for your IT services?”   ...

Part 1 Of 2 - How IT Support Companies Charge For Their Services

  Before you can accurately compare the fees, services and deliverables of one IT services company to that of another, you need to understand the two predominant pricing and service models ...